Recently I was asked to write up a proposal for a new coffee shop in the area to create content for their social media accounts. We’re still in conversation about it all, so nothing is set or anything, however, I thought it would be fun to share some of what I created.
Their style on their social media uses what is termed, “low key lighting”, which is just a fancy phrase for enhancing the shadows in an image, where the subject is lit up and everything else is dark. I think this is most easily achievable using a flash, but perhaps you could do it creatively with available light.
I opted for a single off-camera strobe (flash) that I put on a stand with a small soft box. This was all done on my dining table where it is quite bright during the day, but it didn’t seem to matter much. It’s amazing how control you have over lighting! It took a lot of trial and error and placing the strobe in various positions, but I took a stab at it and I am pleased with the results. Check it out!
It was fun pulling out my equipment, which I hardly use. I most of the time prefer my camera and my 50mm lens. My fatherhood project was created mostly with a 24mm lens, so I guess you could say I am a minimalist. It was fun to experiment though and get completely different results than what I normally create! :) Perhaps more experimentation with strobes will come soon.